In this article for Retouching Academy I discuss the language and terms you’re likely to encounter as a retoucher, particularly in an on-site, agency environment.
To anyone with years of working in commercial retouching the terminology comes naturally, but each of us remembers a time when the language of the industry wasn’t quite so clear. When speaking to an art director who is interested in hiring you it’s important to speak their language.
Clear communication and understanding between one another instills trust, helps you to deliver exactly what the client wants and gives that client the confidence that they are hiring the right talent.
Read the full article at retouchingacademy.com